3.1 Introduction

NOVATECH INTERNATIONAL TRADE LTD, trading as Elite Soccer Wears, respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit korent.shop, place an order, create an account, contact us, or interact with our services.

3.2 Data Controller

The data controller is:

NOVATECH INTERNATIONAL TRADE LTD

L220, Beaconside Business Village
Stafford Enterprise Park
Weston Road
Stafford
United Kingdom
ST18 0BF

Email: support@korent.shop

3.3 Information We Collect

We may collect the following categories of information.

Identity and Contact Information

  • Full name;
  • Email address;
  • Telephone number;
  • Billing address;
  • Delivery address;
  • Country or region; and
  • Account details.

Order Information

  • Products ordered;
  • Sizes and colours;
  • Personalization instructions;
  • Order value;
  • Order history;
  • Delivery status;
  • Returns and refunds; and
  • Customer service communications.

Payment Information

  • Payment method;
  • Payment status;
  • Billing details;
  • Transaction reference;
  • Currency; and
  • Fraud-screening information.

Complete card information is generally processed by third-party payment providers rather than stored directly by us.

Technical Information

  • IP address;
  • Browser;
  • Device;
  • Operating system;
  • Language;
  • Time zone;
  • Cookie identifiers;
  • Website activity;
  • Referring website; and
  • Approximate location derived from technical information.

Marketing Information

  • Newsletter preferences;
  • Marketing consent;
  • Email engagement;
  • Advertising interaction;
  • Product interests; and
  • Promotion participation.

3.4 How We Collect Information

We collect information:

  • Directly from you;
  • Through checkout and account forms;
  • Through cookies and similar technologies;
  • From payment providers;
  • From delivery companies;
  • From fraud-prevention providers;
  • From analytics and advertising providers; and
  • Through customer service or social media communications.

3.5 How We Use Information

We may use personal information to:

  • Process and fulfil orders;
  • Process payments;
  • Produce personalized products;
  • Arrange delivery;
  • Provide tracking information;
  • Handle returns and refunds;
  • Respond to customer enquiries;
  • Maintain customer accounts;
  • Prevent fraud and payment abuse;
  • Protect website security;
  • Improve website performance;
  • Analyze customer activity;
  • Personalize website content;
  • Send permitted marketing messages;
  • Maintain accounting and transaction records;
  • Enforce our policies; and
  • Comply with legal obligations.

3.6 Lawful Bases

Depending on the purpose, we may process personal information because:

  • It is necessary to perform a contract with you;
  • It is necessary to comply with a legal obligation;
  • You have provided consent;
  • It is necessary for our legitimate interests, provided those interests do not override your rights; or
  • It is necessary to establish, exercise, or defend legal claims.

Our legitimate interests may include fraud prevention, website security, service improvement, business administration, and understanding customer activity.

3.7 Sharing Information

We may share necessary information with:

  • Payment service providers;
  • Banks and payment networks;
  • Website and hosting providers;
  • Manufacturers and fulfilment partners;
  • Delivery and logistics companies;
  • Customer service providers;
  • Email and communication platforms;
  • Analytics providers;
  • Advertising providers;
  • Fraud-prevention providers;
  • Cybersecurity providers;
  • Accountants, insurers, and legal advisers;
  • Government authorities;
  • Courts; and
  • Law enforcement agencies.

We do not sell personal information to third parties.

Service providers may only use information as necessary to provide their contracted services or comply with applicable law.

3.8 International Transfers

Because we operate an international online business, personal information may be processed outside the United Kingdom.

Where required, we use appropriate contractual, technical, or organizational safeguards for international transfers.

3.9 Data Retention

We retain personal information only for as long as reasonably necessary for:

  • Order fulfilment;
  • Customer support;
  • Returns and payment disputes;
  • Fraud prevention;
  • Accounting and tax obligations;
  • Legal compliance; and
  • Establishing or defending legal claims.

Retention periods vary according to the type of information and legal requirements.

3.10 Data Security

We use reasonable organizational and technical measures intended to protect personal information against:

  • Unauthorized access;
  • Loss;
  • Misuse;
  • Alteration;
  • Disclosure; and
  • Destruction.

No internet transmission or storage method can be guaranteed to be completely secure.

Customers are responsible for protecting their account passwords and devices.

3.11 Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information;
  • Correct inaccurate information;
  • Request deletion;
  • Restrict processing;
  • Object to processing;
  • Withdraw consent;
  • Request data portability; and
  • Object to direct marketing.

To exercise a right, contact support@korent.shop.

We may request information to verify your identity.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office where applicable.

3.12 Marketing

We may send marketing communications where you have consented or where otherwise permitted by law.

You can unsubscribe by:

Unsubscribing from marketing does not prevent transactional messages about orders, payments, delivery, returns, or security.

3.13 Cookies

We use cookies and similar technologies to:

  • Operate the shopping cart;
  • Maintain website security;
  • Remember preferences;
  • Analyze website usage;
  • Improve performance; and
  • Support advertising where permitted.

Non-essential cookies will be used only where the required consent has been obtained.

You can manage preferences through the website’s cookie banner or browser settings.

3.14 Children

Our website is not specifically directed at children.

Orders should be placed by adults or with the involvement of a parent or legal guardian.

If we learn that personal information has been collected unlawfully from a child, we will take appropriate steps to delete it.

3.15 Changes to This Policy

We may update this Privacy Policy from time to time.

The updated version will be published with a revised effective date.

3.16 Contact

Privacy enquiries may be sent to:

support@korent.shop

NOVATECH INTERNATIONAL TRADE LTD

L220, Beaconside Business Village
Stafford Enterprise Park
Weston Road
Stafford
United Kingdom
ST18 0BF